Experiential - Derived from or relating to experience as opposed to other methods of acquiring knowledge.

SMG will tailor Experiential programming to custom fit the needs of a client's marketing objectives and budget. The potential formats and application are limitless, but several that are popular include:

• Evocative & Emotive Experiences: Where a key element of a program generates an emotional "trigger" in the mind of the audience about a pleasant experience in an earlier phase of their lives. For example a musical activity targeting baby boomers involving music and possibly entertainers from their youth.
• Special Event Marketing: An event designed to be in a high traffic venue like a shopping mall targeting a special interest of the targeted group. For example, The Age of the Entrepreneur, an exhibition of opportunities directed at the aspiring entrepreneur.
• Visual Imagery Marketing: Create a traveling experiential tactic to reach selected markets perhaps benefiting the grass roots distribution channels. For example, a themed exhibition of art, photography, sculpture etc.