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- Altruism
- The belief that acting for the benefit of others
is right and good.
- Marketing
- The business activity of presenting products or
services to potential customers in such a way as to make them eager
to buy.
- Altruistic Marketing
- Doing good … while making good
Benefits:
- Difficult for the competition to duplicate if
you are first in the marketplace.
- A joint venture with non-profits who have established
infrastructures and supporter next work reduces costs in spreading
the word.
- Creates a positive image with immediate and long-tern
advantages.
- Offers opportunities to interact with your distribution
channels
- Increases morale of your employees
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