What does one do in a very tough economy and a highly competitive marketplace
not only to maintain the business you have, but to grow your market
share? To do that you need to outthink the competition rather than
outspend them and one of the best ways is to grab their attention
through interest in sports.
Develop programs that reach the influencers as
well as the decision-makers who have the most impact on your business
- Focus on existing customers, especially
those who provide significant revenue
- Identify and target key prospects that you
wish to acquire as customers.
- Reward those who help you -- employees and
can create programs with a laser focus that
can achieve measurable results. These can range from utilizing
the recognition, reputation and respect of sports legends like
Smokin Joe Frazier in the following ways:
with the Champ - an intimate setting for no more than 20 VIPs to meet, chat, dine and generally
have fun with one of the few truly sports legends living today.
n' Greets - directed to a larger audience often built around specific events such as a
trade show or conference.
Memorabilia - These can be utilized as an effective lead generation tool or special limited
edition "objects" can be created to achieve specific sales, marketing and relationship objectives.
Musical Performances - An accomplished R&B performer who recorded for the Capital and Motown labels and who toured the
world with his "Joe Frazier and the Knockouts" show could entertain your VIPs in an intimate or larger scale environment.
- Boy's Night Out … a combination of entertainment,
great food and specially edited fight films on the true boxing
legends from Joe Lewis to Joe Frazier.
- Pit Crew Participation - Actual involvement
in a race car event
- Golf / Basketball Challenge Tournaments -
Fun galore while building sales.
number of and the marketing benefits they can
deliver for your company are literally limitless.
more details, contact